In my opinion, “sustainability” represents the identity and the relationship with our own territory without the need to find isolation in our own work place, but with the one – instead – of creating a widespread participation between enterprise and community of reference. Sustainability, expression that can hardly find a single meaning, is the possibility to create welfare not only “inside” but also “outside”, to lead the enterprise out of its own structural context because it should act responsably towards its environment and its people. An enterprise is not longer only an economic institution, it is not only a context where capital is produced, but it is – first of all – a space animated by persons who put their competences, capacities, passions at the service of the enterprise. The production of immaterial goods of which I talked about is something which refers primarily to internal resources of an enterprise: the welfare and the good health of an enterprise depend on the welfare which is perceived by people who work in it, but the objective, which is not – in my opinion – so much utopian, even in the context of a medium enterprise as ours, is to make borders between company and external community and between work and everyday life always more subtle.
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